The mahindra thar hasbeen around 8 years in the market but it still manages to sell in good numbers. The thar isn't high on refinement or luxury but is well-known for its off road capability and ruggedness. There is no direct rival for the thar for its iconic design. Its pure nostalgia to be in a jeep with modern internals that are fairly reliable. Its the only car which offers jeep design
Mahindra and mahindra starts its indian run in 1948 starting with the assembly under licence of the willy jeep in india. Soon they established as the jeep manufactures of india. The first vehicle began assembly is jeep cj3 in 1954 and let me tell you that the thar offer best experience from the iconic jeeps around india and that's the cult following the jeep cj3 made thar so popular.
It's a man's machine
Thar is the only car which has huge fan followers and every man loves to own at some point of his life. Driving a thar will gives you a macho feel and its cool with college students showing muscle of the car, other feel to get one of them. Its heaviness feels we are king on the road and even the bigger cars make a way for the king beacause if the thar kiss any other cars its a holiday for them.
Infinite customisation
It is a super customisable machine almost every body part can be customised and it is easy to customise thank's to its clean design and simple construction. One can customise thar and change the whole design to give a unique identity. Only a few other vehicles that are customizable as the thar in indian roads. After market wider tyres and headlight are the common customization done by newbies.
Easy to get one
Mahindra thar, is most accessible in its league. Mahindra has a wide spread dealership network across the county, you can simply walk into a dealership and place an order. Getting thar serviced isn't tough, you can get it serviced at any of the authorized service station near you.
On the other hand maruthi's Gypsy only made according to the orders, many dealership aren't too keen to take order and force motors doesn't have a wide dealership and service network which means buying the gurkhas has his own hazzles.
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